Sherwin-Williams Automotive Finishes announced it will hold its
next A-Plus University 'Winning the Keys' Estimating and
Profitability Workshop in New Orleans on Oct. 26 and 27, 2010 at
the Renaissance New Orleans Arts Hotel.
To meet the challenges collision repair facilities face in
today's economic climate, Sherwin-Williams designed its 'Winning
the Keys' workshop to specifically increase business at the
front end of the body shop. It focuses on three critical profit
areas of importance to a successful collision facility: customer
service, selling skills and estimating.
The workshop has been specifically designed for collision repair
facility owners, managers, estimators and customer service
representatives who are interested in improving their closing
ratio and creating loyal customers. Attendees will learn to
utilize proven sales techniques that have been custom-tailored
to the collision repair industry and designed to improve the
effectiveness of their selling skills during the estimating
process. The workshop also provides each attendee with detailed
information and the tools necessary to write and negotiate more
profitable estimates.
"Winning the Keys is a great class. I have already tripled the
amount of money spent on the class in the first three days on
additional charges we were not being paid for," said Dennis
Johnson, Body Shop Manager, Freedom Super Body Shop, Chesapeake,
Va.
PAGE 2 The 'Winning the Keys' course has been built by leading
collision repair industry professionals and will offer attendees
the opportunity to share best practices with their industry
peers throughout the two-day learning session. Breakfast and
lunch will be provided each day with a group dinner scheduled
for the first evening.
Course curriculum includes the following:
-
Achieving Service Excellence
- The Road to Sales Success
- Estimating Solutions for Profit
"We are very excited about this A-Plus University offering,"
said Brandon Devis, A-Plus Network Program Manager for Sherwin-
Williams Automotive Finishes. "We see the 'Winning the Keys'
curriculum as a natural extension to the other business-building
training sessions we provide at our A-Plus University EcoLean
Collision Services workshops."
To register for the A-Plus University 'Winning the Keys'
workshop online, go to
www.sherwin-
automotive.com.
