Goodyear's tires have received Best
Buy recommendation in two of the rated
segments in the Jan./Feb. issue of
Consumers Digest as the publication
showcases the top tire values on the
market as determined by the
editors.
For the “All-Season Car Tires” category,
Goodyear’s Assurance TripleTred All-Season was the
Premium selection, capturing the Best Buy
designation.
In addition, the Assurance ComforTred
Touring was awarded a Best Buy label in
the “Touring Car Tires” category.
According to the magazine, a Consumers
Digest Best Buy is defined as a product
that offers the most value for a given
amount of money. The editors say that the
selected tires merit special attention
from readers based on a combination of
performance, ease of use, features,
warranty, efficiency, styling, and
maintenance and service
requirements.
“We are pleased that yet another
independent expert has recognized the
superior performance and tremendous value
of our tires,” says Scott Rogers,
Goodyear’s chief marketing officer, adding
that the company’s product development
efforts have focused on advancements that
are technologically innovative, but which
also offer discernible benefits to
consumers who drive on our tires.”
Of the Assurance TripleTred All-Season,
the magazine’s editors note that
“Goodyear’s flagship passenger tire is a
repeat Best Buy selection because it
outperforms all other all-season tires
that we evaluated. We are impressed
particularly by the Assurance TripleTred’s
unique grooves, which change as a tire
wears and seemed to give us the best grip
among all-season tires that we tried on a
wet road.”
The premium tire features three tread
zones for all-season traction. Evolving
Traction Grooves help maintain confident
traction in rain and snow as the tire
wears, according to Rogers.
The Assurance ComforTred Touring tire is
touted as “the best touring car tire that
you can buy in this price range,”
according to Consumers Digest. The editors
write that “we like the special padding
that’s built into the tread, because it
gives this model the quietest ride that we
found among midrange touring car
tires.”
Dual Comfort Zones in the tread and
sidewall optimize comfort and handling,
says Rogers. “A special Comfort Layer in
the tread helps provide, on average, 20
percent more cushion than standard
passenger tires for a smooth, comfortable
ride.”
For more information, visit www.goodyear.com.
