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Goodyear has tabbed top billing in two segments of the Consumers Digest “Best Buy” rankings.
For the “All-Season Car Tires” category, the Assurance TripleTred is the Premium selection. The Consumers Digest comparison list in the February issue shows top-rated tires in the Premium, Midrange and Economy segments.
In addition, the Goodyear Fortera TripleTred is the Premium choice in the “All-Season SUV/Truck Tires” category.
According to the magazine, a Consumers Digest Best Buy is defined as a product that offers the most value for a given amount of money. The magazine editors have defined such products as those that merit special attention from consumers based on a combination of performance, ease of use, features, warranty, efficiency, styling, and maintenance and service requirements.
“We are pleased that yet another independent source has recognized the tremendous value of our tires,” says brand director Joey Viselli, the company’s brand director. “Goodyear’s product development efforts have focused on an application of relevant technology – advancements that are technologically innovative, but which also offer discernible benefits to those who drive on our tires.”
Of the Assurance TripleTred, the magazine editors commented: “The standout all-season tire. Its three specialized zones, for water, ice and dry, use different compounds – a unique touch – to help keep your car firmly on the road, regardless of the conditions.”
The Fortera TripleTred tire is touted as “the Godzilla of the SUV/truck tire segment,” according to the publication. The editors stated, “It plows through any weather that gets in its way, thanks to the same technology that powers Goodyear’s top-flight all-season car tires. This model is one of the few all-season SUV/truck tires to bear the industry's mountain/snowflake symbol.”
The Consumers Digest Best Buy recommendations are based on criteria derived from at least three of the following:
1. Personal (hands-on) product evaluations by the authors and researchers;
2. Independent testing and researching facilities;
3. Reports from federal, state and other government agencies;
4. Other independent technical experts;
5. Retail establishments;
6. Service outlets;
7. Consumers Digest reader and other consumer surveys;
8. Previously published evaluations in books, magazines, newspapers, websites, etc.
Of the thousands of products that are evaluated by the magazine, fewer than 3 percent meet the quality and value standards required by the publication’s editors to receive a Best Buy designation. The circulation is 1.25 million.
For more information, visit www.consumersdigest.com and www.goodyeartires.com.
