China's Naich Tire Co., Ltd. is introducing its
new line of Tekpro tires into the U.S. with a
selection of 120 sizes.
Based in Qingdao, China, the firm is actively
seeking American distribution outlets and related
retailers. “Each market and area will set up an
exclusive distributor who will have the top
priority to enjoy our ‘customerized’ scheme,”
says spokeswoman Ruby Xu.
Marketing support includes color brochures with
the tires’ features and benefits; branded apparel
such as t-shirts, caps and workwear; promotional
items including pens, stickers, bags and cups;
plus a full schedule of exhibiting at American
tire industry conventions and arranging in-person
visits by senior company executives.
The line is produced with “genuine Class-A raw
materials” in world-class facilities that include
an environmentally friendly emphasis on low-
carbon construction, according to Xu, who adds
that the tires contain a green tread compound
with a full silica design to deliver “great fuel
savings and high performance.”
Sizes range from 13 to 20 inches for the
company’s high performance offerings. The lineup
also includes an array of ultra-high performance
tires and fitments for SUVs, 4x4s and commercial
vans.
The company also provides private label and
specialized branded production runs for existing
tire makers already serving the American
market.
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