Chinese tire producer actively recruiting U.S. distribution channels

Jan. 1, 2020
China's Naich Tire Co., Ltd. is introducing its new line of Tekpro tires into the U.S. with a selection of 120 sizes.
China's Naich Tire Co., Ltd. is introducing its new line of Tekpro tires into the U.S. with a selection of 120 sizes.

Based in Qingdao, China, the firm is actively seeking American distribution outlets and related retailers. “Each market and area will set up an exclusive distributor who will have the top priority to enjoy our ‘customerized’ scheme,” says spokeswoman Ruby Xu.

Marketing support includes color brochures with the tires’ features and benefits; branded apparel such as t-shirts, caps and workwear; promotional items including pens, stickers, bags and cups; plus a full schedule of exhibiting at American tire industry conventions and arranging in-person visits by senior company executives.

The line is produced with “genuine Class-A raw materials” in world-class facilities that include an environmentally friendly emphasis on low- carbon construction, according to Xu, who adds that the tires contain a green tread compound with a full silica design to deliver “great fuel savings and high performance.”

Sizes range from 13 to 20 inches for the company’s high performance offerings. The lineup also includes an array of ultra-high performance tires and fitments for SUVs, 4x4s and commercial vans.

The company also provides private label and specialized branded production runs for existing tire makers already serving the American market.

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