Pirelli: SEMA attendees receptive to company's tire offerings

Jan. 1, 2020
Pirelli reports that company executives are more than pleased with the reaction its tires received at the recently concluded Specialty Equipment Market Association (SEMA) Show.
Pirelli reports that company executives are more than pleased with the reaction its tires received at the recently concluded Specialty Equipment Market Association (SEMA) Show.

“We had a great show this year,” says Rafael Navarro, III, vice president of media communications. “We told the story of the brand, our product portfolio and the new Pirelli P Zero Silver and set up significant business partnerships that will reap benefits for Pirelli stakeholders for years to come,” he notes.

“We reinforced our position as the market leader for the tire category in this year’s show,” Navarro continues. ”We are also a leader in the global motorsport sector as tire supplier to series such as Formula 1, GP2, GP3 and the Pirelli World Challenge.”

In addition to introducing the world’s first Formula 1-derived tire for the street – the P Zero Silver, the company brought in Ken Block and Chip Foose as well as celebrities such as comedian Kevin Hart to “educate, communicate and entertain the brand’s stakeholders, reinforcing Pirelli’s premium strategy and status as supplier to the world’s finest tuners and manufacturers,” he says, closing the week with several awards, including the eBay Motors People’s Pick for Best Performance Tire in the Tuner segment.

Pirelli’s ultra-high and high performance offerings were voted No. 1 in eBay’s online survey of the most popular aftermarket tires. More than 3.4 million people participated in the poll this year, a significant increase over 2010’s 750,000 votes.

In addition to the eBay People’s Pick Award for Best Tuner Tire, Pirelli and its partners received numerous other honors – most notably an Excellence in Design Award from Ford for Pirelli Partner Mobsteel and its F-650 “Hollow Point” vehicle, according to Navarro.

“Pirelli captured the attention of the attendees at this year’s SEMA Show in Las Vegas with an array of striking and exclusive vehicles that only Pirelli could align, including the Lamborghini Aventador, Maserati GTS, the Ferrari 458 Mansory, the Jeep Grand Cherokee SRT8, Jerry Magnuson’s Foose Roadster and the Ducati Diavel,” he observes.

For more information, visit www.us.pirelli.com.

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