Pirelli has introduced its new Formula One-derived
street tire – the P Zero Silver –at the Specialty
Equipment Market Association (SEMA) Show.
The return of Pirelli to Formula One, for which the
company is the exclusive tire supplier through
2013, has allowed the it to deliver a multi-
compound, ultra-high performance replacement tire
“with increased longevity for the performance-
minded enthusiast seeking UHP capabilities with
matchless durability for their own sports sedans
and coupes,” according to the company.
The P Zero Silver is manufactured utilizing
Pirelli’s patented MIRS (Modular Integrated
Robotized Technology) process. MIRS allows the firm
to produce any of its range of tires (traditional
and MIRS processes) quickly and with smaller-batch
possibilities, the company says.
The new release is the first limited edition tire
specifically developed for premium sport sedan and
coupe drivers requiring an extended durability UHP
tire, and it offers the typical characteristics of
Pirelli’s P Zero Collection: “It is a sporty
enthusiast tire that offers great road feel and
superior performance along with Pirelli safety
features such as excellent wet braking and anti-
aquaplaning performance,” according to the
company.
In addition, all the compounds are “Aromatic Oil
Free.”
Sales begin early next year. It will be available
in eight sizes for 19- and 20-inch rim diameters.
Pricing will be announced by January.
For more information, visit www.us.pirelli.com.
