Larry Brandt, the newly inaugurated president of
the Tire Industry Association (TIA), has set a
number of goals for his year in office.
They include continuing to expand the Global Tire
Expo, especially TPMS at 10 and the Green at Noon
series along with continuing the Tires at 2 and
Management at 4 seminars.
Another central goal of Brandt’s is to continue
strengthening communications with the Rubber
Manufacturers Association (RMA) and finding common
ground so the two organizations can speak with a
single voice on relevant issues.
At the Oct. 31 Tire Industry Awards ceremony in
Las Vegas, where outgoing TIA President Mike Berra
Jr. passed along the gavel, Brandt announced that
a central theme of his administration would be
maintaining “continuity in TIA’s direction and
leadership” and emphasizing the association’s
federal relevance in protecting and educating the
driving public and tire dealers.
“TIA’s hallmark is its highly respected training
program, with its classes and sought after support
materials,” says Brandt.
“TIA is constantly leading the industry in
education and training, from our newly updated
TPMS Relearn Chart, to its data now being made
available for Point of Sale systems, to the just
announced program with Tiremetrix for the TPMS
Manager Powered by TIA going online,” he
adds.
He goes to note that “I’m am very excited about
our very aggressive 2012 training initiatives and
look forward to using my position as president to
ensure its success.”
For more information, visit www.tireindustry.org.
