Brandt takes helm as TIA president; outlines several initiatives

Jan. 1, 2020
Larry Brandt, the newly inaugurated president of the Tire Industry Association (TIA), has set a number of goals for his year in office.
Larry Brandt, the newly inaugurated president of the Tire Industry Association (TIA), has set a number of goals for his year in office.

They include continuing to expand the Global Tire Expo, especially TPMS at 10 and the Green at Noon series along with continuing the Tires at 2 and Management at 4 seminars.

Another central goal of Brandt’s is to continue strengthening communications with the Rubber Manufacturers Association (RMA) and finding common ground so the two organizations can speak with a single voice on relevant issues.

At the Oct. 31 Tire Industry Awards ceremony in Las Vegas, where outgoing TIA President Mike Berra Jr. passed along the gavel, Brandt announced that a central theme of his administration would be maintaining “continuity in TIA’s direction and leadership” and emphasizing the association’s federal relevance in protecting and educating the driving public and tire dealers.

“TIA’s hallmark is its highly respected training program, with its classes and sought after support materials,” says Brandt.

“TIA is constantly leading the industry in education and training, from our newly updated TPMS Relearn Chart, to its data now being made available for Point of Sale systems, to the just announced program with Tiremetrix for the TPMS Manager Powered by TIA going online,” he adds.

He goes to note that “I’m am very excited about our very aggressive 2012 training initiatives and look forward to using my position as president to ensure its success.”

For more information, visit www.tireindustry.org.