Twenty-one businesses are onboard with the
Tire Industry Association (TIA) as sponsors
of the upcoming year’s Certified Automotive
Tire Service (ATS) Instructor Training
Tour.
The Certified ATS Program is designed to
create a network of certified instructors
who can then train and certify technicians
in the field.
By holding 28 classes in 28 different
cities around the country, the association
believes the program will be more
accessible for retailers of any size,
according to Kevin Rohlwing, senior vice
president of training.
“The response from the supplier community
for the upcoming ATS Instructor Tour has
been incredible,” he says.
“With their support, we have the resources
– including tools and supplies – that we
need to conduct the first-class hands-on
training that TIA is known for,” Rohlwing
reports. “Retailers who take advantage of
this opportunity can take control over
their technician training program and make
sure that every employee is qualified to
service passenger and light truck tires,”
he explains.
“We’re honored to help underwrite this
historic training tour,” says Bob Hendry of
Group 31. “TIA is the first tire
association to schedule 28 weeks of
instructor training in 28 different cities
across the United States, and we just
wanted to support this endeavor,” he
notes.
“The retail tire dealers who participate
will be able to offer professional service
from TIA Certified Technicians,” Hendry
continues. “We are all competitors, but
we’re also aware of the benefits that
accompany a qualified workforce,” he
says.
“This training,” Hendry points out, “is
improving the image of the tire business by
promoting safe and proper service
procedures for the motoring public, which
betters our industry as a whole.”
For more information, visit www.tireindustry.org.
