TIA offering full lineup of seminars at Global Tire Expo

A revised educational session schedule has been issued by the Tire Industry Association (TIA) for its Nov. 1-5 Global Tire Expo coinciding with the Specialty Equipment Market Association (SEMA) Show in Las Vegas.TPMS at 10 Moderator: Sean MacKinnon, TIA dir. of automotive training development.Tues., Nov. 2:
TPMS Service and Maintenance Speaker: Matthew White, TIA senior ATS and TPMS instructor.

Wed., Nov. 3:
TPMS Scan Tool Panel Panelists:
Matthew White;
Andy Forsberg, product manager, SPX Service Solutions;
Scot Holloway, general manager, Bartec USA;
Ermald Muca, sales engineer, ATEQ Corp.

Thurs., Nov. 4:
Turning TPMS into a Profit Center
Speakers: Jean-Christophe Deniau, technical specialist, Continental Corp.;
Carl Wacker, v.p. of sales and marketing, Schrader Electronics.

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Truck Tires at 10
Moderator: Kevin Rohlwing, TIA senior vice president of training.

Wed., Nov. 3:
Chamber Fire/Bead Lubricant Speakers: Norm Ball, training officer and dir. of franchise business services,
Michelin Retread Technologies, Inc.; Karen Rattray, national account manager, Pro Chem, Inc.

Thurs., Nov. 4: Wheel Torque
Speaker: Rohlwing.

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Tires at 2
Moderator: Kevin Rohlwing, TIA senior vice president of training.

Tues., Nov. 2:
Successful Tire Dealers Share Their SecretsAssorted panelists.

Wed., Nov. 3: Strong Selling in a Weak Economy
Speaker:
Steve Ferrante, principal and trainer, Sale Away, LLC.

Thurs., Nov. 4:
Establishing a Wheel Torque Program Speakers: Geoffrey Connell, director of sales, industrial and government accounts,
Stanley Industrial & Automotive Repair; Greg Katsis, general manager, Tenexes; Jim Mueller, general manager and quality manager, Team Torque, Inc.PAGE 4

Management at 4

Tues., Nov. 2:
Drugs and Alcohol in the Workplace – Are You at Risk? Speaker: Mike Russell, national account executive, Federated Insurance.

Wed., Nov. 3:
Mastering Management
Speaker: Jeremiah Wilson,
founder and president, ContactPoint.

Thurs., Nov. 4:
Effective Marketing and Profitable Sales Growth in the Fleet/Commercial Tire Segment
Speaker: Pat Madigan,
national account manager-maintenance, Comdata.

"TIA has trained thousands of technicians allover the world, and we are regarded as one of the best training organizations in the tire industry," says TIA Executive Vice President Roy Littlefield. "We also have some of the best and brightest business minds around as TIA members," he adds.

"TIA’s educational session tracks really do give Expo attendees the best of both worlds," Littlefield points out, "they can attend high-quality sessions and still have time to do business on the Expo floor."

For more information, visit www.tireindustry.org.