General Tire is debuting two new television commercials
starring seven-time off-road champion Carl
Renezeder.
One of the spots features Renezeder in his short-course
race truck fitted with General’s Grabber off-road,
high-performance competition tire.
The second commercial demonstrates that off-road racers
also demand performance for their street trucks, and
that the Grabber is the optimum choice for on- and off-
road conditions. As the 30-second messages come to a
close, the narrator ends with: “General Tire. Anywhere
is possible.”
The spots were produced by Mad Media of Oceanside,
Calif. and were filmed on the highway and desert terrain
of California’s Inland Empire.
They are slated to debut this month on CBS, SPEED and
Versus. Both commercials can be viewed at www.youtue.com//teamgeneraltire.
For more information, visit www.generaltire.com.