Michelin highlights MC market on new tire dealer training site

Jan. 1, 2020
Michelin has rolled out a new tire dealer training website covering the motorcycle market.
Michelin has rolled out a new tire dealer training website covering the motorcycle market.

A similar training tool has been used extensively by the company’s passenger car tire division, with increased dealer sales resulting from the knowledge and confidence gained from the information available on the site, according to Casey Morris, marketing and communications manager for Michelin North America’s two wheel division.

Unveiled at the Dealernews International Powersports Dealer Expo, the new site follows the recent introduction of the Pilot Road 3 sport touring motorcycle tire, which features advanced “2CT” dual compounds and the new “XST” X-Sipe technology.

It provides you and your employees with a full interactive experience to understand the tire’s attributes, Morris reports.

“This dealer training initiative is the first of its kind in the motorcycle tire industry,” he says.

“As our program gets under way with the Michelin Pilot Road 3 tire, we look to provide our dealer base with the tools and knowledge needed to increase sales and capitalize on the features and benefits of this benchmark tire,” says Morris.

Throughout this year the site’s offerings will expand from the Road 3 to the entire Michelin motorcycle tire lineup, providing dealers with information such as tire features, benefits and sales techniques that can be reviewed at your convenience, he says.

For more information, visit www.michelinmotorcycle.com.

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