Michelin has rolled out a new tire dealer training website
covering the motorcycle market.
A similar training tool has been used extensively by the
company’s passenger car tire division, with increased dealer
sales resulting from the knowledge and confidence gained from
the information available on the site, according to Casey
Morris, marketing and communications manager for Michelin
North America’s two wheel division.
Unveiled at the Dealernews International Powersports Dealer
Expo, the new site follows the recent introduction of the
Pilot Road 3 sport touring motorcycle tire, which features
advanced “2CT” dual compounds and the new “XST” X-Sipe
technology.
It provides you and your employees with a full interactive
experience to understand the tire’s attributes, Morris
reports.
“This dealer training initiative is the first of its kind in
the motorcycle tire industry,” he says.
“As our program gets under way with the Michelin Pilot Road 3
tire, we look to provide our dealer base with the tools and
knowledge needed to increase sales and capitalize on the
features and benefits of this benchmark tire,” says
Morris.
Throughout this year the site’s offerings will expand from the
Road 3 to the entire Michelin motorcycle tire lineup,
providing dealers with information such as tire features,
benefits and sales techniques that can be reviewed at your
convenience, he says.
For more information, visit www.michelinmotorcycle.com.
