More than 2,100 Walmart stores throughout the U.S. are now
carrying the G-OIL 5W-30 Bio-based Full Synthetic Motor Oil
line from Green Earth Technologies.
Available in 32-ounce and five-quart sizes, the five-quart
bottle’s front label will feature a printed blue band with a
recommendation to “recycle used oil and filters at your local
Walmart Tire & Lube Express.”
The oil initiative will be promoted via a variety of
advertising vehicles bearing the tagline of “Now at Walmart,
Save money. Live better.”
“Being on the shelves of America’s largest retailer will offer
more consumers a ‘greener’ product that sustains people and
the environment while reducing our dependence on foreign oil,”
says Jeffrey Loch, Green Earth’s president and chief marketing
officer.
A variety of retailers and lube centers are also stocking the
company’s offerings, including Lex Brodie’s Tire Co., National
Auto Stores, VIP, Home Depot, Fred Meyer, Kroger, Albertson’s,
Giant, Shop Rite, Honest One and participating ACE & True
Value dealers.
For more information, visit www.getg.com and www.walmart.com.
