Yokohama's new iPad application - the Yokohama Tire Explorer
- introduced at the recent Los Angeles Auto Show, is now
available for free on iTunes.
“iPad apps are a new and unique way for consumers to get
information,” says Alan Holtschneider, manager of
advertising, promotions and events.
“Yokohama’s app takes advantage of the iPad’s touch gesture
technology and provides consumers an interactive,
graphically-appealing way to learn about our tires,” he
reports.
Holtschneider says the app features videos and information on
the technology behind the company’s consumer tires. The
ADVAN, GEOLANDAR, AVID ENVigor, S.drive and the orange oil-
infused dB Super E-spec lines all have their respective
sections for users to explore.
“There’s information on tire compounds, tread design and
construction along with a ‘Tireology’ section and fun facts
about tires,” he says. “We hope consumers will find the
Yokohama app an engaging tool, especially as they begin to
consider replacement tires for their vehicle.”
For more information, www.yokohamatire.com.
