Yokohama's new iPad application - the Yokohama Tire Explorer - introduced at the recent Los Angeles Auto Show, is now available for free on iTunes.

“iPad apps are a new and unique way for consumers to get information,” says Alan Holtschneider, manager of advertising, promotions and events.

“Yokohama’s app takes advantage of the iPad’s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires,” he reports.

Holtschneider says the app features videos and information on the technology behind the company’s consumer tires. The ADVAN, GEOLANDAR, AVID ENVigor, S.drive and the orange oil- infused dB Super E-spec lines all have their respective sections for users to explore.

“There’s information on tire compounds, tread design and construction along with a ‘Tireology’ section and fun facts about tires,” he says. “We hope consumers will find the Yokohama app an engaging tool, especially as they begin to consider replacement tires for their vehicle.”

For more information, www.yokohamatire.com.