Yokohama tire corporation's iPad app wins another award

Jan. 1, 2020
The Yokohama Tire Explorer iPad app has earned an honorable mention award in the Apps- Business category in the 41st annual Creativity International Awards competition. Yokohama's app also won a Silver ADDY® Award in the Mobile Marketing category
The Yokohama Tire Explorer iPad app has earned an honorable mention award in the Apps- Business category in the 41st annual Creativity International Awards competition. Yokohama's app also won a Silver ADDY® Award in the Mobile Marketing category at the Los Angeles area chapter of the American Advertising Federation's in March.

"To have the app honored again ­ especially by the Creativity International Awards ­ is an amazing achievement," said Alan Holtschneider, Yokohama manager, advertising, promotions & events. "We competed and bested projects with much larger budgets, from agencies/clients with greater international exposure. We were also recognized in one of the most innovative and competitive categories: Apps- Business."

The Yokohama Tire Explorer app was designed by Yokohama's ad agency Kovel/Fuller and is free to consumers on iTunes. It features videos and information on the technology behind Yokohama's consumer tires. There's information on tire compounds, tread design and construction, along with a "ETireology" section and fun facts about tires.

To download Yokohama's iPad app Yokohama's here.

The Creativity International Awards ­ competition in print, Web and advertising design ­ is judged by a panel of advertising and design professionals.

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