The Yokohama Tire Explorer iPad app has
earned an honorable mention award in the Apps-
Business category in the
41st annual Creativity International Awards
competition. Yokohama's app
also won a Silver ADDY® Award in the Mobile
Marketing category at the Los
Angeles area chapter of the American
Advertising Federation's in March.
"To have the app honored again especially by the Creativity International Awards is an amazing achievement," said Alan Holtschneider, Yokohama manager, advertising, promotions & events. "We competed and bested projects with much larger budgets, from agencies/clients with greater international exposure. We were also recognized in one of the most innovative and competitive categories: Apps- Business."
The Yokohama Tire Explorer app was
designed by Yokohama's ad agency
Kovel/Fuller and is free to consumers on
iTunes. It features videos and
information on the technology behind Yokohama's
consumer tires. There's
information on tire compounds, tread design and
construction, along with
a "ETireology" section and fun facts about
tires.
To download Yokohama's iPad app Yokohama's here.
The Creativity International Awards competition in print, Web and advertising design is judged by a panel of advertising and design professionals.
