The
Yokohama Tire Explorer iPad app has
earned an honorable mention award in the Apps-
Business category in the
41st annual Creativity International Awards
competition. Yokohama's app
also won a Silver ADDY® Award in the Mobile
Marketing category at the Los
Angeles area chapter of the American
Advertising Federation's in March.
"To have the app honored again  especially by
the Creativity
International Awards  is an amazing
achievement," said Alan
Holtschneider, Yokohama manager, advertising,
promotions & events. "We
competed and bested projects with much larger
budgets, from
agencies/clients with greater international
exposure. We were also
recognized in one of the most innovative and
competitive categories:
Apps-
Business."
The
Yokohama Tire Explorer app was
designed by Yokohama's ad agency
Kovel/Fuller and is free to consumers on
iTunes. It features videos and
information on the technology behind Yokohama's
consumer tires. There's
information on tire compounds, tread design and
construction, along with
a "ETireology" section and fun facts about
tires.
To download Yokohama's iPad app Yokohama's here.
The Creativity International Awards Â
competition in print, Web and
advertising design  is judged by a panel of
advertising and design
professionals.
