Yokohama updates its free consumer iPad app

Yokohama Tire Corporation’s award-winning consumer iPad app has been upgraded and is now available for free on iTunes at https://itunes.apple.com/us/app/yokohama-tire-explorer/id421091552?mt=8.

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“The Yokohama Tire Explorer v2.0 is an updated version of the app that won the Silver ADDY^® Award in 2011,” said Alan Holtschneider, Yokohama manager of advertising, promotions and events. “Features in the new version include an interactive Dealer Locator, a module on the orange oil-infused AVID Ascend^®, as well as videos informing on the technology behind Yokohama’s consumer tires, such as ADVAN^®, AVID^®, S.drive^® and Geolandar^® family lines.”

It also offers 360-degree tire photography, along with interactive information on tire compounds, tread design and construction from Yokohama.

“The consumer iPad app is an educational resource,” said Holtschneider. “Consumers can get an in-depth look at Yokohama tires and learn which one is best for their cars, trucks or SUVs.”

For more information, visit www.yokohamatire.com.

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