Nissan’s Z sports car is celebrating its 40th birthday, and Yokohama is joining the party as a platinum sponsor of the 23rd annual International Z Car Convention running through Aug. 1 at Nissan North America’s headquarters in Nashville.
Yokohama’s ADVAN Sport tire is original equipment on the Nissan 370Z and an exclusive factory fitment for the Nismo Z.
“The Z car club event enables us to interact directly with current and potential customers and engage them in our products and advanced technology,” says Fred Koplin, Yokohama’s director of marketing communications. “It’s an ideal setting to highlight our full line of ultra-high performance tires, including the ADVAN Neova AD08.”
Yokohama’s agreement includes title sponsorship of the Aug. 1 performance driving track event at Nashville Super Speedway.
The tire maker also has a display featuring two modified Z cars: A supercharged 350Z with ADVAN Sport tires alongside a new twin-turbo 370Z with Yokohama S.drive tires. The cars were prepared by HKS USA, Inc., which manufactures aftermarket performance systems, parts and accessories.
The event includes car show on July 31 featuring hundreds of Z cars spanning every model since the 1970 introduction of the line.
For more information, visit www.yokohamatire.com, www.hksusa.com and www.nissanusa.com.
