Yokohama Tire earns new event sponsorships

Yokohama Tire Corporation's ADVAN® is the Official Tire Sponsor of Hooked on Driving (HOD), and now is the Official Event Sponsor of two new HOD events: Buttonwillow Raceway Park on July 18 in Buttonwillow, Calif., and Spring Mountain Raceway on Sept. 5 in Pahrump, Nev.

"Hooked on Driving is a perfect venue for ADVAN," says Jim Mayfield, director ADVAN brand. "Their drivers are our customers: sports car enthusiasts who appreciate ADVAN's race heritage and the legendary reputation it carries as an ultra-high-performance brand."

David Ray, HOD founder and CEO, adds: "We truly appreciate this teamwork approach from Yokohama Tire and ADVAN in supporting David Mecey, the territory director, as he develops this exciting new region of Hooked on Driving."

Hooked on Driving (www.hookedondriving.com) is an advanced driving instructional program aimed at improving the technique of drivers who sit behind the wheel of high-performance cars. Each event provides drivers valuable time on the track and access to driving coaches. HOD has experienced rapid growth not only in Southern California and Nevada, but now are holding events across the country, from Pocono, Pa., to Monterey, Calif., to Moroso Park in Florida.

For more information, visit www.yokohamatire.com.