New Yokohama ADVAN Neova AD08 tire to make public debut at LA Auto Show

Yokohama has added a new tire to its global flagship ADVAN line, the ultra-high-performance ADVAN Neova AD08, which debuts to the public at the Nov. 21-30 Los Angeles Auto Show. Related Yokohama implementing 10 percent price increase on all of its consumer tires New Yokohama tire made from citrus oil The AD08 is an updated version of Yokohama’s ADVAN Neova AD07, nicknamed “the fastest street tire.” It will be available in the U.S. in mid-2009 in 32 sizes, ranging from 15 to 19 inches. “The Neova AD07 truly set the standard for max-grip, full-tread tires,” notes Jim Mayfield, director of the ADVAN brand, “but the new AD08 is the best of the best.” He reports that “extensive testing reveals the Neova AD08’s distinct advancements in four key areas: Dry grip, wet grip, ride comfort and noise level, taking it to remarkable new heights and maintaining our leadership in the industry. All these areas of improvement are very important to consumers in the ultra-high-performance segment and demonstrate Yokohama’s technical achievements and innovations.” Many of the new Neova’s improvements, especially the wet and dry gripping, are attributed to a new micro silica compound, HDC (Hyper Density Carbon), which also extends treadwear, according to Mayfield. Other highlights include specially placed steel sidewall inserts for improved handling and enhanced cornering, rapid reflex twin ribs that add stability and steering response, an extra-wide unibloc shoulder for continuous rubber-to-road contact during high-speed cornering, adaptive flare blocks for better lateral strength and turning power, plus stress control grooves that minimize uneven wear. “Fast just got faster with the new ADVAN Neova AD08,” says Mayfield. “It definitely lives up to the ADVAN legacy. This is an ultra-high-performance tire ADVAN enthusiasts are going to love.” For more information, visit www.yokohamatire.com.