Bridgestone Firestone North American Tire rolls out 2008 'Classroom Behind The Wheel' program

Jan. 1, 2020
What do ultra-high-performance tires, the BMW 328is, engineers and classroom education have in common? They are all vital elements in the Bridgestone Firestone North American Tire (BFNT) ?Classroom Behind the Wheel? Drive & Learn program.

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What do ultra-high-performance tires, the BMW 328is, engineers and classroom education have in common? They are all vital elements in the Bridgestone Firestone North American Tire (BFNT) “Classroom Behind the Wheel” Drive & Learn program.
 
The program, presented in 15 cities across the nation, educates tire dealers and company teammates about the attributes of BFNT’s 2008 tire offerings and technologies via on-the-course instruction and in-depth classroom learning.  
 
BFNT’s “Classroom Behind the Wheel” Drive & Learn tour will leave its tracks in the following cities in 2008:

  • Los Angeles                         May 8, 9
  • Phoenix                                May 15, 16
  • New York/New Jersey           May 29, 30
  • Washington, D.C.                 June 19, 20
  • Boston                                  June 26, 27
  • Chicago                                July 10, 11
  • Denver                                 July 31-Aug. 1
  • Kansas City                         Aug. 7, 8
  • Nashville                             Aug. 21, 22
  • Minneapolis                         Sept. 11, 12
  • San Francisco                      Sept. 25, 26

During each Drive & Learn event, BFNT teammates and dealers will experience the ultra-high performance capabilities of the Bridgestone Potenza™ RE760 Sport™ on BMW 328is and the Bridgestone Potenza™ G019™ Grid on Volkswagen GTIs.
 
Vehicles will be driven in wet and dry track conditions. At the event, participants will not only evaluate the performance of the tires on the course, but they will also engage in interactive education with top BFNT engineers back in the classroom. The “Classroom Behind the Wheel” Drive & Learn program wraps up back on the track with the fast-paced LeMans team competition that pushes the new tire technology to its limits and gives event participants the chance to compete with one another.

 

 

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