Breaking Barriers

Editor's note: Look for a full profile on Laura Kottschade, along with five other women in collision repair and details about WIN, in the March issue of FenderBender.

On Wednesday, Jan. 29, the Women’s Employee Resource Group (ERG) at Driven Brands hosted a powerful virtual event featuring a panel of accomplished female franchise owners, all from the Driven Brands Collision Group, made up of Abra, CARSTAR, and Fix Auto USA. The event showcased their inspiring journeys, leadership experiences, and the impact they’ve made in the automotive industry. The panel showcased two outstanding women: Laura Kottschade and Wendy Murray.

Laura Kottschade, owner of Jerry's Abra Auto Body & Glass in Mankato, Minnesota, shared how she has continued her family’s 50-year legacy in the business. Laura discussed her rise from working in the parts room to owning the franchise, as well as her community-focused efforts, including raising over $3,800 for Alzheimer’s research just last year, and supporting first responders with hands on training events. Her dedication to her business and community earned her the Abra Community Champion award in 2024 at the annual conference.

“Being part of this panel was an incredible opportunity to share my journey and connect with other women who are making a difference in this industry,” Kottschade said. “It's important to show the impact women can have in collision repair, and how we’re breaking barriers and changing the landscape." 

The Driven Brands Women’s Employee Resource Group aims to connect employees across Driven to create a community where everyone can learn, develop, innovate, and network. It’s open to women and allies across the company. The ERG has hosted panel discussions, networking events, and volunteer activities. It’s a grassroots organization led by employees. 

"It’s inspiring to see women leading the way in our industry, proving that leadership comes in many forms,” said Damien Reyna, chief operating officer, U.S. Collision. “Their stories are a testament to resilience, dedication, and the power of building a strong community, both in business and beyond.”

By fostering leadership, breaking barriers, and promoting diversity, the Driven Brands Collision Group is paving the way for greater opportunities and success for women in the collision repair industry.