Sept. 16, 2014—Valspar Automotive announced on Monday that it has created a new look for its DeBeer Refinish brand.

The restyled product, which began using new labels in September, displays “a deeper chroma and are color-coded by product type,” according to a Valspar release.

“We are very excited to announce this refreshment of our brand. The DeBeer Bear has long been a reliable image in the automotive industry; we wanted to honor our heritage but look forward towards the future,” said Gerard Oldenhof, global marketing director for Valspar Automotive.

The new look will be on display at the Valspar Automotive booth at the 2014 SEMA Show in Las Vegas in November.

For additional informaiton about DeBeer Refinish, visit the company’s website.