July 7, 2014—Mitchell, an automotive technology provider, announced Wednesday it will offer a free digital marketing seminar breakfast July 30 in Detroit during the 2014 NACE/CARS Expo & Conference.

The seminar, held at the Crowne Plaza Hotel from 7:30–9:30 a.m., will focus on:

• Capturing repeat business
• Following up with unsold estimates to increase closing ratios
• Leveraging word-of-mouth marketing
• Improving a company’s online presence

To register for the event, email repaircenterinfo@mitchell.com.