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BASF returns to ASRW

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Aug. 8, 2011 – Automotive Service & Repair Week (ASRW) announced Monday that BASF has committed to a presence on the show floor at this year’s expo. It is the first time since 2008 that BASF has been an exhibitor at ASRW, which is comprised of NACE and CARS.

“NACE is the premier event for the collision repair industry and we understand how important it is to represent the BASF brand among this core audience who uses BASF products,” said Chuck Soeder, vice president of BASF Automotive Refinish. “We look forward to supporting the industry by exhibiting at ASRW this October.”

BASF can be found in booth N1413.

“BASF’s participation in ASRW this year is truly significant for several reasons. Aside from our audience consistently requesting to see them on the show floor, their return is also the latest event in a growing list of positive turns ASRW has experienced this year, leading up to the Orlando event,” said Ron Pyle, ASA president.

For additional information, contact Hanley Wood Exhibitions at 888.529.1641 or 972.536.6444, or visit the

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