BASF launches auto-enthusiast websites

April 14, 2011

April 14, 2011 — BASF recently launched two new websites for car enthusiasts.

The first, basfpaintnews.com, provides users with automotive finishing resources, such as industry news stories, photo galleries and videos of custom vehicles painted with BASF products.

The second site, carizzmacolor.com, is dedicated to the R-M CARIZZMA Color line. It includes educational information for car painters, as well as photos and videos of cars and hot rods painted with the line.

“We are very excited to be launching these sites,” said Darlene Eilenberger, marketing director for BASF Automotive Refinish Solutions in North America. “Both offer car enthusiasts, custom painters and customers user friendly educational information that helps them identify appropriate products to fit their situation.”
 

Subscribe to our Newsletters

Latest in Videos

This episode of the FenderBender Interview Series features a chat with Kevin Taylor who, in just his mid-thirties, has become one of the youngest Maaco shop owners in the country...
March 20, 2019
Joe Martins, product manager for Astro Pneumatic Tool Company, explains how the company's latest pinstripe and decal removal tool improves efficiency for shops.
March 16, 2018
Matt Curry, CEO of The Hybrid Shop, discusses how simple it can be for shops to prepare for work on hybrid vehicles.
March 16, 2018