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BASF launches auto-enthusiast websites

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April 14, 2011 — BASF recently launched two new websites for car enthusiasts.

The first,, provides users with automotive finishing resources, such as industry news stories, photo galleries and videos of custom vehicles painted with BASF products.

The second site,, is dedicated to the R-M CARIZZMA Color line. It includes educational information for car painters, as well as photos and videos of cars and hot rods painted with the line.

“We are very excited to be launching these sites,” said Darlene Eilenberger, marketing director for BASF Automotive Refinish Solutions in North America. “Both offer car enthusiasts, custom painters and customers user friendly educational information that helps them identify appropriate products to fit their situation.”

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