BASF has announced the launch of
www.basfpaintnews.com and
www.carizzmacolor.com websites.
For car enthusiasts and custom car painters,
www.basfpaintnews.com, provides visitors with automotive
finishing resources, including industry news stories,
photo galleries and videos of custom designed cars
painted with BASF lines of paint including Glasurit,®
R-M® and Limco.®
BASF is also launching www.carizzmacolor.com dedicated
to the company’s R-M CARIZZMA® Color line of automotive
finishes, that features downloadable literature with
educational information to help car painters achieve
maximum results, industry information about CARIZZMA’s
colors, as well as video footage and photo galleries
featuring cars and hot rods painted with the colors.
“We are very excited to be launching these sites. Both
offer car enthusiasts, custom painters and customers
user friendly educational information that helps them
identify appropriate products to fit their situation.
Both sites also educate visitors on how to more
effectively use color lines including: CARIZZMA,
Glasurit, R-M and Limco.” said Darlene Eilenberger,
Marketing Director for BASF Automotive Refinish
Solutions in North America.
For more information, visit www.carizzmacolor.com or www.basfpaintnews.com.
BASF Corporation, headquartered in Florham Park, New
Jersey, is the North American affiliate of BASF SE,
Ludwigshafen, Germany. BASF has approximately 16,400
employees in North America, and had sales of $17.7
billion in 2010.
For more information about BASF’s North American
operations, visit www.basf.us.
