Sherwin-Williams adds preferred marketing services for A-Plus members

Sherwin-Williams Automotive Finishes A-Plus Network expanded its affiliation with Cadillac Media Solutions to offer a full suite of customized preferred marketing services to its collision repair facility members at special membership discount prices.

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Cadillac Media Solutions, a full-service marketing services supplier, has been serving the collision repair business for 25 years and is a subsidiary of Cadillac Looseleaf Products. The firm has now been named to provide customized website, social media broadcast and digital printing services to members as needed.

Working with local and regional businesses, particularly collision repair shops, Cadillac can provide A-Plus member shops a choice number of made-to-order services. These include:

• Websites: Creating and maintaining the body shop’s website, including design, custom apps, content management and search engine optimization.
• Social Media: Managing and writing blogs, forums, local directory listings, coordinating content, posts and images on popular social media sites such as Facebook®, LinkedIn® and Twitter® accounts.
• Broadcast: Writing and producing television/cable and radio commercials, on-hold messages, YouTube videos, and video production for product or process training.
• Digital Printing: Providing company collateral and brochure design, flyers, newsletters, signage, business cards, direct mail and inquiry fulfillment.

“Integrated marketing and digital programs provide consistent business improvement and increased customer awareness in most any business’ local market,” says Troy Neuerburg, Manager of Marketing Business Services at Sherwin-Williams Automotive. “We are excited to expand our working relationship with Cadillac Media Solutions to provide preferred marketing services to help our A-Plus Network members better market their services in their respective communities.”

Kurt Streng, President of Cadillac Media Solutions says, “It takes a multi-pronged approach to effectively and efficiently promote your business in this day and age. We can help collision repair shops broaden their reach by giving them legs to tell their story and drive more customers through their doors.”