Sherwin-
Williams Automotive Finishes announced that its
A-
Plus™ Network members will be among the first collision
repair facilities to join the Collision Guard™ online
safe driving community. Collisionguard.com posts
collision repair facility profiles and provides monthly
e-coupons to members, thus creating consumer traffic at
its affiliated body shops while spreading the word
about safe driving.
Collision Guard is a fast-growing safe-driving campaign
started by several auto body shop owners in Utah. This
online community combines automotive deals, quirky
videos, and thought-provoking research to help make
safe driving easy, fun, and rewarding. Along the way,
its creators say they are building a powerful network
of automotive businesses committed to making the
nation’s roads a little safer.
“Collision Guard is a free, membership-based online
safe driving community that helps its members stay safe
and save money by creatively and effectively engaging
them in driving-safety information, and providing
exclusive access to vehicle-related discounts,” said Troy
Neuerburg, Manager of Marketing Business Services
at Sherwin-Williams Automotive Finishes. “Having our
A-Plus network shops associated with a positive entity
like Collision Guard is a great, low-cost value-added
opportunity that supports safe driving, builds member
loyalty, and subsequently, can increase their business
opportunities along the way.”
Each month, Collision Guard sends a customized e-mail
to all its members, highlighting stories, safety
videos, driving data and tips. This ongoing awareness
program seamlessly integrates accident-prevention
content into the lives of its members, absolutely free.
It also provides them with discounts and services for a
variety of automotive services.
A-Plus Network shops can sign up, add their profile and
post a coupon (without spending anything on marketing
or advertising). Then the shop’s profile is visible to
Collision Guard members in their local zip code and
surrounding areas. Information is easy to change or
update, and the site provides social media materials to
all shop member’s blogs, Facebook pages and/or
websites.
The A-Plus Network is made up of an exclusive group of
collision repair specialists who reflect the industry’s
highest standards. They are part of the Sherwin-
Williams Automotive Finishes A-Plus Network value added
program that combines comprehensive business solutions
to help them improve customer service, employee growth,
insurance relationships, process refinement,
productivity and profitability.
For more information about the Sherwin-Williams
Automotive Finishes A-Plus Network, its features,
advantages and benefits visit www.sherwin-
automotive.com ;
or call 1-800-SWULTRA (1-800-798-5872).
For more
information about Collision Guard, visit
www.collisionguard.com.
