Supplements

Automotive Chemicals SupplementOur chemical supplements reviews the gamut of automotive chemicals. Topics and products carried include additives, engine treatment, performance, maintenance, fuel injection, cleaners and more. Editorial focuses on the synthetics market for oil, legislation impacting these products, merchandising tips and new products.E-Commerce & the AftermarketThere's a lot of buzz about how e-commerce is going to play out in our aftermarket. This special supplement looks at the leading players in the industry and how e-commerce is changing the face of how parts and accessories are distributed to end-users. In-Store Merchandising Report This supplement informs readers of what is available in the world of in-store merchandising products and service - from store fixtures, point-of-purchase displays, research, planogram/software services, graphics & signage, service merchandisers, category management and data suppliers. In Tune The tuner market is an ever-growing trend in the automotive industry, and our In Tune supplement reports on the new products, activities and tips for targeting this niche market. Topics range from marketing to the younger generation to the growing popularity of interior modifications.Technological SolutionsOur first-ever technology supplement, printed in September 2005, offers a look at advancements that will change the way you do business. A must-read for aftermarket decision makers, this installement features supply chain improvements, product innovations and vision statements from industry leaders. Tech Tips for Selling The more you and your counterpeople know about the products you sell –– from a technical point of view –– the more likely it is you can sell those products to your DIY and professional customers. We've solicited some professional technical advice in 14 categories to help you move the sales needle.