The
Federated Car Care Center program
continues to set the standard when it comes to
providing complete support to the nation’s best
automotive service providers.
“We have several new additions and enhancements to
the Federated Car Care program that make
it standout as the premier support program in the
aftermarket,” said John Marcum, marketing services
manager for Federated Auto Parts. “We have seen
significant growth in our Car Care Center membership
and based on member feedback, we believe the
Federated Car Care program provides the best
training, marketing support and brand-name quality
parts in the industry.”
Recent enhancements to the Federated Car Care program
include the free Roadside Assistance program and the
dedicated Federated Car Care website which features a
web page for each Car Care Center member. Federated
Car Care Centers continue to receive national
advertising support, including the new sponsorship of
the “Two
Guys Garage” show on SPEED which premiered May 7.
An enhanced feature of the Federated Car Care program
is its comprehensive marketing support which includes
updated point-of-sale materials, signage and popular
promotions like
“Get Dirty with Kennys” and “Sweet
Ride Sweepstakes.” Car Care Center members also have
access to a variety of training programs, including
AutoIQ, an online consumer education system.
“Federated leads in providing brand-name quality
parts and we want to thank our manufacturing partners
who have been an integral part of our Car Care
program since its inception,” continued Marcum. “Our
supplier partners provide a tremendous amount of
support to help differentiate the Federated Car Care
program from others in the industry.”
To learn more about the Federated Car Care program,
contact your Federated Auto Parts distributor or
visit www.federatedautoparts.com.
