After more than 80 years of being part of the American automobile scene, Ford announced that Mercury would be ended as a brand. Mercury owners with active factory car warranties can fully expect that claims will be processed accordingly, since those obligations are handled by Ford, which owns Mercury.
However, Mercury owners should be aware that, with the termination of the brand, the trade-in value of their vehicle will be decreased, parts prices will rise, and availability of parts will decline. Consequently, Mercury owners will be paying more to repair a vehicle that is worth less.
In response, AA Auto Protection is offering current Mercury owners an instant savings of 20 percent for enrolling in an extended auto warranty.
"It won't take too long before Mercury owners are going to be paying a lot more to get their car fixed, because of the higher parts prices. Then if they trade it in, they won't get a whole lot for it. Dealers don't want a discontinued brand," says Brett Hitchcock, president of AA Auto Protection. "Having a good car warranty will insulates our clients from higher repair prices, and adds value at trade-in. Bottom line is, a used car with a good extended warranty is worth more than one without a warranty, Mercury or not."
To qualify for the special incentive, customers must produce an active registration card demonstrating that at least one Mercury is registered at their current address. The savings is deducted from the price of the new plan.
The program is set to expire July 30, 2010.
For more information, visit www.aaautoprotection.com.
