Prestolite Performance is kicking off a chance for technicians and consumers to win their choice of an enhanced 2010 Ford Mustang, Chevrolet Camaro or Dodge Challenger.
Prestolite Performance, manufacturer of Mr. Gasket, ACCEL, Hays, Lakewood and Mallory, is running Modern Muscle X starting June 1. It will revamp the new cars with Prestolite Performance brand parts in the sweepstakes.
“Modern Muscle X is the first campaign of its kind in company history,” says Eric Scheinerman, CEO of Prestolite Performance. “Over the next several months, our Modern Muscle X team is going to be installing and developing industry-leading products to fine tune these vehicles. Not only will we give away an exceptional car, but this campaign will give us the chance to innovate and showcase Prestolite Performance’s expertise and leadership position in the performance automotive aftermarket.”
To win, participants simply have to go to www.modernmusclex.com and complete an entry form. Participants are eligible to sign up to win beginning June 1, 2010. The website will allow fans to follow along with project updates and test drives of each car by viewing photos and videos of the progress.
The sweepstakes deadline is Dec. 30, 2010. The winner will be chosen in January 2011 on PowerBlockTV available through Spike TV. After the winner selects their vehicle, the remaining cars will be kept by Prestolite Performance for continued product development.
The Modern Muscle X team, comprised of Prestolite Performance auto experts, has already started installing and developing new products for the cars including Lakewood adjustable toe links and lower trailing arms for the 2010 Camaro. ACCEL silver tip spark plugs have also been added to all three vehicles.
The enhanced adjustable toe links will improve the Camaro’s stability by maintaining consistent toe settings and the lower trailing arms will reduce wheel hop by eliminating flex in the rear suspension, the company states. The silver tip spark plugs are made from silver, which is the best electrical conductor, to allow for a wider heat range and resistance to fouling. All products are now available for purchase through Prestolite Performance’s distribution channels.
New products, including those exclusive to Prestolite Performance’s five brands, are being added to the cars throughout the duration of the campaign and will be announced quarterly.
“Everyone here at Prestolite Performance is very excited to see how these cars develop over time and what the Modern Muscle X team can create,” says Scheinerman. “The winner of the Modern Muscle X sweepstakes is going to be a very lucky individual.”
For more information, visit www.ModernMuscleX.com.
