Unprecedented industry support coupled with the Car Care Council’s communications campaign has helped make National Car Care Month an even bigger hit than years past, according to Rich White, executive director, Car Care Council.
“Empowering industry members with a wide array of tools and reaching out to consumers via traditional and new media helped make this year a tremendous success,” White says. “The feedback we’ve received from both industry members and consumers has been overwhelming. National Car Care Month continues to be the cornerstone of the ‘Be Car Care Aware’ campaign and sets the tone for the remainder of the year.”
Just a few of the indicators of this year’s National Car Care Month success include:
• More community car care events than ever before.
• Extensive national and local media coverage and interviews on television, radio, print and digital media such as Fox News, The Daily Buzz, Forbes and USA Today.
• Surge in coverage by Spanish-speaking media.
• Increasing coverage of “Be Car Care Aware” stories in the blogosphere and alternative media sources such as AARP, MacDill Airforce Base and local and state government sites.
• Rapidly-growing social media presence on the Car Care Council and Car Care Professionals Network Facebook pages.
• Syndicated stories audience has topped 300 million.
“We know there are many reasons why this National Car Care Month was such a success, but the industry’s continued support is critical and we’d like to say a big ‘thank you,’” White says.
For more information on the Car Care Council, visit www.carcare.org.
