Continental Tire North America changing the official name of its car, light truck and commercial vehicle tire divisions to Continental Tire the Americas, LLC.
“We felt this name change was appropriate due to our growth in the key South American markets, as well as our improved market position in North America,” says CEO Matthias Schoenberg. “It better reflects our current scope and our future focus on our business throughout the Americas region.”
One of the key actions in 2009 that led to the decision to modify the name was the acquisition of Latin America’s Compañia Ecuatoriana del Caucho S.A. (ERCO), he reports. “The Ecuador-based company gives Continental a significantly improved competitive position in Latin America through ERCO’s strong distribution network in Ecuador and the Andean region, which includes the countries of Chile, Peru, Bolivia, Columbia, Venezuela and Ecuador,” says Schoenberg.
“The ERCO group is a vertically integrated tire business operated out of Ecuador and includes a tire plant in Cuenca, as well associated operations including a rubber plantation, retreading plant, tire import businesses and various retail chains in the Andean region,” he adds.
The name change takes effect immediately.
For more information, visit www.continental-corporation.com.
