Hankook Tire America Corp.’s Mobile Marketing Unit will be traveling to select dealer locations throughout the U.S. this year, providing on-site marketing support to help increase brand awareness and provide sales assistance to dealers.
At each Mobile Marketing tour stop, customers and dealers will learn about Hankook’s products and technology. At many of the events participants will have an opportunity to experience Hankook performance first hand by driving a pair of Ford Mustangs through an autocross style driving course to evaluate handling and performance characteristics for themselves.
“We understand that with today’s economic conditions, more and more consumers may need a little extra convincing when it comes to choosing their next set of replacement tires,” says Bill Bainbridge, director of brand communications for Hankook Tire America Corp “We think helping our dealers with store front promotions and by giving them a practice ride and drive experience, we’re providing support that can be the difference between merely surviving or thriving in this challenging and competitive marketplace.”
The fully assembled rig (30 feet wide and 80 feet long) is a traveling show room that provides the opportunity for one-on-one interaction with customers and dealer staff alike. The primary focus of the rig will be to merchandise Hankook Ventus and Dynapro lines of performance tires and communicate the company’s Kontrol Technology philosophy.
Kontrol Technology is a set of proprietary innovations - applied throughout research, development and production - developed by Hankook Tire to ensure controlled driving experiences, according to the company. The result of Kontrol Technology is tires that provide a range of driving benefits across four areas that customers identify as key when choosing quality tires: performance, safety, comfort and a tire's impact on the environment.
In addition to its Mobile Marketing Unit, Hankook also recently launched its Empowerment Program, an online dealer training program aimed at educating dealers about the Hankook brand. Each of the product line modules include a video introduction, product position guide, sales guide, data sheet, competitive comparison, product application guide and Empowerment training program.
To be eligible to participate in a Mobile Marketing Tour event dealers must be a current Hankook dealer who is ready to energize their sales associates and customers alike.
For more information, visit www.hankooktireusa.com.
