Thousands of BMW and Mini Cooper lovers attending car club events on opposite sides of the country will get a first-hand look at Yokohama Tire Corporation’s newest addition to its flagship ADVAN® line, the ADVAN Neova® AD08 ultra high-performance tire.
The ADVAN Neova AD08 is an updated version of Yokohama’s ADVAN Neova AD07, known since 2006 as “the fastest street tire.” The all-new ADVAN AD08 will be available in the U.S. starting May in 32 sizes, ranging from 15 to 19 inches, but BMW and Mini Cooper lovers will get an early preview of the tires. Yokohama will have the tires on display at the 7th annual Minis on the Dragon, April 29-May 2 in Fontana Village, N.C.; and the 10th annual Bimmerfest, May 2 in Santa Barbara, Calif.
“These two large club events will help us introduce the AD08 to enthusiasts who are passionate about ultra high-performance tires,” says Mark Chung, Yokohama director, corporate strategy and planning. “The fans who attend are our core customers and the events are a great opportunity for us to share with them the AD08. The tire definitely lives up to the ADVAN legacy and ADVAN enthusiasts are going to love it.”
Minis on the Dragon – named after an 11-mile stretch of road with 318 curves in the Blue Ridge/Appalachian Mountains in North Carolina – attracts 600-plus Minis and more than 1,000 fans. Bimmerfest, held at the Santa Barbara Polo & Racquet Club, brings in approximately 6,000 BMW enthusiasts and more than 2,000 cars.
“The new AD08 is the best of the best,” says Chung. “Extensive testing reveals the Neova AD08’s distinct advancements in four key areas: dry grip, wet grip, ride comfort and noise level, taking it to remarkable new heights and maintaining our leadership in the industry. All these areas of improvement are very important to consumers in the ultra high-performance segment and demonstrate Yokohama’s technical achievements and innovations.”
Many of the new Neova’s improvements, especially the wet and dry gripping, are attributed to a new Micro Silica compound with Hyper Density Carbon (H.D.C.), which also extends treadwear. Other highlights include specially-placed steel sidewall inserts for improved handling and enhanced cornering; rapid reflex twin ribs that add stability and steering response; an extra-wide unibloc shoulder for continuous rubber-to-road contact during high-speed cornering; adaptive flare blocks for better lateral strength and turning power, and stress control grooves that minimize uneven wear.
For more information, visit www.yokohamatire.com.
