Identifix Direct-Hit grows to 25,000 subscribers, 1 million-plus lookups per month

Jan. 1, 2020
Identifix®, one of the nation?s premier sources of online and hotline vehicle diagnostic, maintenance and repair information, as experienced unprecedented growth in the first half of 2010, with the number of vehicles looked up by subscribers to t

Identifix®, one of the nation’s premier sources of online and hotline vehicle diagnostic, maintenance and repair information, as experienced unprecedented growth in the first half of 2010, with the number of vehicles looked up by subscribers to the company’s Direct Hit™ product reaching over one million  per month.

This is an increase of 14 percent over the last year, the company reports. Subscribers have also grown at a fast pace; from 22,000 in 2009 to 25,000 currently, an increase of 3,000 in just the first six months of 2010.

Direct-Hit is Identifix’s subscription-based online diagnostic resource offering real-world, proven diagnostic and fix information. It was developed from over 3.6 million Identifix Repair Hotline calls to the company’s staff of more than45 ASE Master, L1 Carline Specialists. Direct-Hit delivers more than 400,000 Hotline Archives that contain symptoms, associated short-cut tests and confirmed fixes. Direct-Hit is updated with over 6,000 new entries added to the database each month.

“Our growth is a combination of increasing both the subscriber base and the number of confirmed fixes on the site. Subscribers are thus even more inclined to use Direct-Hit because they are that much more likely to find a fix for the vehicle/problem frustrating them,” says Jeff Sweet, Identifix president.

“I can no longer do my job without Direct-Hit. Accessing the information in Direct-Hit is routine; I use it before I even look at the car," states Tom Bowles, owner of Tom’s Repair Service in Lottsburg, Va. "When a customer comes in with a symptom I go straight to the site and look for pattern failures and confirmed fixes. This allows me to begin eliminating possibilities a lot faster and often fix cars in a few minutes instead of a few hours. I cannot understand how any shop can work without it.”

Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away. The company also serves as a content supplier to Microsoft’s MSN.Auto website, providing data on used vehicle reliability and reparability. 

For more information, visit www.identifix.com/.

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