Identifix passes 23,000 Direct Hit members

Jan. 1, 2020
Identifix has passed a new milestone for Direct-Hit usage with its 23,000 subscribers now accessing fix and preventive maintenance information on 10 million vehicles per year.

Identifix® has passed a new milestone for Direct-Hit™ usage with its 23,000 subscribers now accessing fix and preventive maintenance information on 10 million vehicles per year.

Direct-Hit is Identifix's subscription-based online diagnostic information source offering real-world, proven diagnostic and fix information, the company explains. It was developed from more than 3.6 million Identifix Repair Hotline calls to the company's 45 ASE Master Technicians. Direct-Hit delivers more than 360,000 Hotline Archives and is continually updated with more than6,000 new vehicle symptoms, associated short-cut tests and fixes added to the database each month.

"The growth from 3 to 10 million vehicle look ups in the past three years is a direct result of the growing subscriber base that relies on the increasing number of confirmed fixes on our site. In the past, Direct-Hit was considered a helpful tool that shops used on an as-needed basis to find a fix," says Jeff Sweet, Identifix President. "Now we're seeing more shop owners and their staff turning to Direct-Hit first, viewing our information as a necessary and trustworthy resource to repair vehicles faster and more efficiently through the routine use of Direct-Hit."

"I have been using Direct-Hit in all of my shops since 2003, and my technicians say that it has become an invaluable tool – especially as we move into other less familiar services. Direct-Hit has dramatically reduced diagnostic time particularly on issues that are outside our comfort zone. My guys use Direct-Hit every day," adds Joe Stranik, shop owner in St. Paul, Minn.

Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away. The company also serves as a content supplier to Microsoft's MSN.Auto Web site, providing data on used vehicle reliability and reparability.

For more information, visit www.identifix.com.

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