Massachusetts hybrid drivers increase almost 40 percent

Massachusetts drivers are increasingly going green as the number of registered hybrid vehicles in the state has increased by 36 percent during the past nine months.

The timing couldn’t be better for those drivers as the state’s new managed competition system for auto insurance allows them, for the first time in state history, to take advantage of auto insurance discounts created especially for hybrid drivers from insurers such as Travelers of Massachusetts.

According to the state Registry of Motor Vehicles, there are currently 22,353 registered hybrid cars in Massachusetts, up from 16,477 in July of 2007, for an increase of 36 percent.

Travelers introduced the hybrid discount option to stay ahead of one of the fastest-growing markets in the industry.

“Travelers of Massachusetts is pleased to offer a discount up to 10 percent on auto insurance to Massachusetts’ hybrid drivers,” says Dick Welch, president of Travelers of Massachusetts. “Ever since Travelers wrote the nation's first automobile policy back in 1897, the company has been committed to meeting the evolving needs of the consumer with innovative insurance products. Protecting the environment and conserving natural resources are important principles to us and Travelers of Massachusetts is proud to do our part to encourage the use of fuel efficient vehicles.”

To learn more about the hybrid discount, Travelers has launched a Web site specifically for hybrid enthusiasts at www.hybridtravelers.com. The site features federal and state incentives for hybrid owners and information on how to take advantage of the hybrid discount.

For more information, visit www.travelersma.com.