Custom Ford Fairlane fetches $1 million for charity in auction

Sometimes the sequel is better than the original. This turned out to be the case when one of the most exciting events at this year's annual Scottsdale Barrett-Jackson auto auction featured a custom 1964 Ford Fairlane sold for a cool $1 million for charity.

The same car, owned by Barrett-Jackson president, Steve Davis, had been previously auctioned off for $700,000 at Barrett-Jackson’s Las Vegas auction back in September (the car was then donated back by its buyer so it could be sold again). In both cases, all the funds raised ($1.7 million total) went to the Armed Forces Foundation, a national non-profit organization that provides support for wounded service members and their families.

Additionally, Barrett-Jackson waived its commissions on the transaction, as it has on all charity sales in recent years.

Boldly painted in the striking “Red Hot Chili Pepper” hue from the Sherwin-Williams® Planet Color® Barrett-Jackson Collector Color Series, the car was escorted onto the stage by a Marine color guard, as thousands in the audience cheered and waved American flags.

“It was really one of the most special moments ever at Barrett-Jackson,” Davis said. “It’s important that people understand – this is not scripted; this is not made up. This really is happening. It epitomizes the culture of car collecting and the big-hearted people who are a part of it.”

The car underwent hundreds of hours of restoration and detailing and was a showstopper at the SEMA convention, where it was previously displayed at the Sherwin-Williams booth. It features a Roush Performance 427IR, 8-stack fuel injection 560 HOP engine with a torque of 540 ft-lbs and a Tremec TKO 6 speed.

PAGE 2

Its custom finish comes from the Sherwin-Williams Planet Color Barrett- Jackson Collector Color series – a line of optically enhanced automotive paints containing special combinations of highly reflective additives. The color, “Red Hot Chili Pepper” (#PCFP2), is one of 25 colors in the factory package, custom paint line.

Planet Color Custom Paints and Finishes, including the Sherwin- Williams Planet Color Barrett-Jackson Collector Color series, are available at Sherwin-Williams Automotive Finishes branches and other participating distributors throughout North America.

For more information about Planet Color finishes, visit www.planetcolor.com .

For more information on other Sherwin- Williams Automotive Finishes products, visit www.sherwin- automotive.com or call 1-800- SWULTRA (1-800-798-5872).