Sometimes the sequel is better than the
original. This turned out to be the
case when one of the most exciting
events at this year's annual Scottsdale
Barrett-Jackson auto auction featured a
custom 1964 Ford Fairlane sold for a
cool $1 million for charity.
The same car, owned by Barrett-Jackson
president, Steve Davis, had been
previously auctioned off for $700,000
at Barrett-Jackson’s Las Vegas auction
back in September (the car was then
donated back by its buyer so it could
be sold again). In both cases, all the
funds raised ($1.7 million total) went
to the Armed Forces Foundation, a
national non-profit organization that
provides support for wounded service
members and their families.
Additionally, Barrett-Jackson
waived its commissions on the
transaction, as it has on all charity
sales in recent years.
Boldly painted in the striking “Red Hot
Chili Pepper” hue from the Sherwin-Williams® Planet Color®
Barrett-Jackson Collector Color Series,
the car was escorted onto the stage by
a Marine color guard, as thousands in
the audience cheered and waved American
flags.
“It was really one of the most special
moments ever at Barrett-Jackson,” Davis
said. “It’s important that people
understand – this is not scripted; this
is not made up. This really is
happening. It epitomizes the culture of
car collecting and the big-hearted
people who are a part of it.”
The car underwent hundreds of hours of
restoration and detailing and was a
showstopper at the SEMA convention,
where it was previously displayed at
the Sherwin-Williams booth. It features
a Roush Performance 427IR, 8-stack fuel
injection 560 HOP engine with a torque
of 540 ft-lbs and a Tremec TKO 6
speed.
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Its custom finish comes from the
Sherwin-Williams Planet Color Barrett-
Jackson Collector Color series – a line
of optically enhanced automotive paints
containing special combinations of
highly reflective additives. The color,
“Red Hot Chili Pepper” (#PCFP2), is one
of 25 colors in the factory package,
custom paint line.
Planet Color Custom Paints and
Finishes, including the Sherwin-
Williams Planet Color Barrett-Jackson
Collector Color series, are available
at Sherwin-Williams Automotive Finishes
branches and other participating
distributors throughout North
America.
For more information about Planet Color
finishes, visit www.planetcolor.com
.
For more information on other Sherwin-
Williams Automotive Finishes products,
visit www.sherwin-
automotive.com or call 1-800-
SWULTRA (1-800-798-5872).
