Visitors to Barrett-Jackson’s upcoming 4th Annual Las
Vegas auction will have the chance to bid on a
meticulously restored 1964 Ford Fairlane custom, painted
in the striking “Red Hot Chili Pepper” hue from the
Sherwin-Williams Planet Color Barrett-Jackson Collector
Color Series.
The Fairlane, one from Barrett-Jackson Auction Company
President Steve Davis’ personal collection, will be
auctioned off during the No Reserve event in Las Vegas,
Sept. 22-24. One-hundred percent of the sale’s proceeds
will benefit the Armed Forces Foundation, a national
non-profit organization that provides support for
wounded service members and their families, through
Project American Heroes. Additionally, Barrett-Jackson
will waive its commissions on the sale, as it has on all
charity sales in recent years.
“Our men and women in uniform are on the front lines
every day, and their families are continually called up
on to put others first. We at Barrett-Jackson feel
strongly about this incredible group of people and
amazing charity, and that’s why I am willing to give up
one of my prized possessions to show how thankful I am,”
says Davis, who has owned the car for some time after
acquiring it from a friend as “just a body with a rear
axle under it.”
The car, which underwent hundreds of hours of
restoration and detailing, was a showstopper at the 2009
SEMA convention, where it was displayed at the Sherwin-
Williams booth. It features a Roush Performance 427IR,
8-stack fuel injection 560 HOP engine with torque of 540
ft-lbs and a Tremec TKO 6 speed.
Its custom finish comes from the Sherwin-Williams®
Planet Color® Barrett-Jackson® Collector Color series –
a line of optically enhanced automotive paints
containing special combinations of highly reflective
additives. The color, “Red Hot Chili Pepper” (#PCFP2),
is one of 25 colors in the factory package, custom paint
line.
The Fairlane is the fourth vehicle Barrett-Jackson has
offered in support of Project American Heroes. The
company has increased the Armed Forces Foundation’s
exposure and donations through the auction of three
other special charity vehicles, garnering $880,000 for
the foundation.
“We hope that the special touches and the eye-catching,
rich Sherwin-Williams® Planet Color® paint scheme on
this incredible car will drive bids high during the
auction,” Davis adds.
Planet Color® Custom Paints and Finishes, including the
Sherwin-Williams® Planet Color® Barrett-Jackson®
Collector Color series, are available at Sherwin-
Williams Automotive Finishes branches and other
participating distributors throughout North
America.
For more information about Planet Color finishes, visit
www.planetcolor.com. For more
information on other Sherwin-Williams Automotive
Finishes products, visit www.sherwin-automotive.com or call 1-800-SWULTRA (1-800-798-
5872).
