From a greatly expanded booth presence, meet-and-greet
opportunities with a notable NASCAR driver, introduction of
new products and services, to a much-anticipated sneak peek
at the hottest new performance car on the market, visitors
will have plenty to take in when they visit the Sherwin-Williams Automotive Finishes (SWAF) booth #25065 at SEMA
2010, Nov. 2 – 5 at the Las Vegas Convention Center.
During SEMA, booth visitors will have the opportunity to
spend time with NASCAR “Race for the Chase” driver Clint
Bowyer. Bowyer will be available at the booth from 10 a.m.
to 11 a.m. on Wednesday, November 3 to meet with fans and
sign autographs.
Performance car enthusiasts can learn about the new collector’s initiative brought together
from three iconic companies of the automotive industry:
Sherwin-Williams, ROUSH Performance and Barrett-Jackson auto
auction house. The three companies have recently combined to
create a unique, limited-edition 2010 Ford ROUSH Mustang –
the first of only 25 vehicles to be produced.
The show car is decked out in the Planet Color® Barrett-
Jackson® Collector Color Series of factory packaged colors
(this one-of-a-kind car is painted with Red Hot Chili
Pepper), and they come in a choice of 25 eye-catching
basecoats. All colors are modern, restyled versions of the
most popular muscle car and current custom car colors, as
provided by Barrett-Jackson. The Roush presence is
definitely evident – look under the hood and the 540
horsepower should tell you this is not a car to be reckoned
with.
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Visitors will also detail SWAF’s recent announcement of its
new integrated management system developed in cooperation
with Mitchell International. This new initiative provides
data integration between Formula Express® color retrieval
system and Mitchell’s RepairCenter™. It was developed
through input with the two brand’s top customers and is
designed to help all shops meet competitive pressure head on
in the production cycle. Some of Sherwin-Williams most
sophisticated independent shop customers have requested this
integration with their estimating/management system.
Also premiering in the booth is the introduction of one of
its latest products to the marketplace. Now
create your custom finish with the premium AWX® Waterborne
Basecoat. The technology of the Planet Color® brand and AWX®
Waterborne Basecoat together create premium-quality Planet
Color® Waterborne products offering custom colors with
excellent durability, 3.5 VOC compliance, and a wide variety of color schemes.
For more information about SWAF and Planet Color, visit SEMA
booth #25065 or www.sherwin-
automotive.com.