San Francisco to host next Sherwin-Williams Collision Facility digital marketing seminar

The Sherwin-Williams Automotive Finishes A-Plus™ Network University, together with Summit Software and Marketing, will again conduct their successful Digital Marketing advanced business class, this time May 23, 2013 in San Francisco. Designed specifically for collision repair facilities, the class will be held in the afternoon from 1 - 5 pm, at the Courtyard San Francisco Airport Hotel at Oyster Pointe Waterfront. The workshop is recommended for all collision shop owners and managers, and those involved with marketing shop services to their customer and prospect base. Facilitated by Frank Terlep, CEO and Lead Sherpa of Summit Software and Marketing Solutions, the program reviews the challenges body shop decision-makers face in today’s rapidly changing digital and information age. Key takeaway items from the workshop include an emphasis on determining the value of the long-term collision repair customer, and then how to contact and retain them utilizing the following digital and social media strategies and tactics: . What is digital marketing? . Why is digital marketing a requirement for success in today’s world? . What is a shop’s potential digital marketing audience? . What benefits can a shop expect to receive from digital marketing? . What’s the importance of a digital marketing database? . What digital marketing tools are available? . Why your website is your on-line lobby. . SEO, PPC, SEM, and other on-line marketing tools. . Using e-mail, text messaging, smart phones and phone apps. . Mobile internet marketing. . On-line reputation management; Customer reviews and ratings. . Digital ads, promos and coupons - Groupon, Living Social and other social commerce sites. . Location based services and marketing. . Social media - Facebook, Twitter, YouTube, Google+, Yelp, others. . Using digital marketing tools to generate revenue and profit from previous customers. . The importance of digital marketing processes. . Who in the shop should “do” the digital marketing? . How much time and money should a shop spend on digital marketing? . Creating your digital marketing strategy and action plans. The Sherwin-Williams Automotive Finishes A-Plus Network offers several social and digital media partner programs, in addition to co-hosting the digital marketing advanced business management course. A-Plus points can be redeemed to pay for the digital marketing class. To register online for the upcoming San Francisco digital marketing workshop, contact Francine Schaefer at (216) 332-8524. For more information the A-Plus Network, call (800) 386-3881 or go to http://www.sherwin-automotive.com/customer-programs-services/a-plus-network/

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