Tire registration firm CIMS touts benefits of process to car dealers

Jan. 1, 2020
CIMS recently gave a presentation emphasizing the importance of driving safety and its relationship to tire registration at a convention conducted by the National Automobile Dealers Association (NADA).
CIMS recently gave a presentation emphasizing the importance of driving safety and its relationship to tire registration at a convention conducted by the National Automobile Dealers Association (NADA).

Paul Taylor, NADA’s chief economist, told attendees that more than 13.9 million new cars and light trucks will be purchased or leased this year.

“We viewed that statement as an opportunity to inform not only those auto dealers in attendance, and our own industry’s tire dealers, but also consumers about the importance of tire registration as it specifically relates to vehicle safety,” recounts CIMS President Susan B. Kruder.

CIMS representatives told visitors to the company’s exhibit that while tire registration is a mandate of the National Highway Traffic Safety Administration (NHTSA), it is also crucial for tire retailers to underscore the reasonsoning behind the process.

“We believe the auto and tire industries certainly have a commitment to safety, but we also believe that it’s equally important to assure a customer that his or her replacement tires are registered and they can be quickly notified in the event of a safety recall,” says Kruder.

“It just makes good sense to reaffirm one’s commitment to safety as often as possible,” she points out. “It makes the consumer more confident of the product, more trusting of the seller and, ultimately, more loyal to the seller.”

For more information, visit www.cimstireregistratio n.com.

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