Founded by the late Paul J. Kruder in 1971, CIMS
has been the industry leader in enabling tire dealers
to efficiently register motorists’ replacement tires –
a federal mandate enforced by the National Highway Traffic Safety
Administration (NHTSA), according to Susan Kruder,
Paul’s widow and current CIMS president.
“Because tire registration is a federal law, we help our clients comply with the regulations, but also we give them a valuable sales tool that helps to punctuate to their customers their commitment to safety,” she says.
“In addition, we are just extending the legacy of Paul, who was a well-known tire industry businessman for more than half a century,” Susan Kruder points out.
“Paul was so proud of the company and the progress it had made,” she says. “There aren’t many companies who can say that they have not only been in business for 40 years, but also have been the industry leader for that period of time, too.”Based in Akron, Ohio, the company has commissioned a new logo design from area advertising firm Bark at the Moon, plus it is planning a formal commemoration toward the end of the year to recognize its longevity in the tire industry.
For more information, visit www.cimstireregistration.com.
