Goodyear is again joining with ESPN to
provide fans with the opportunity to
decide, via online voting, which
college basketball tournament will
attract aerial coverage by the tire
maker's iconic airship and thus be
deemed "blimpworthy."
In November college football fans
across the country named the November
matchups of Miami vs. Florida and Notre
Dame vs. Stanford as the most
attractive matchups.
A promotion via Goodyear’s website and
ESPN’s SportsNation TV program will
help choose which upcoming NCAA
tournaments will get aerial
coverage.
Running until Feb. 27, the voting is at
www.espn.com.
Dedicated blimpworthy pages can also be
found here and at www.goodyear.com.
The opportunity for voters to direct
the company to send one of its three
U.S.-based blimps to a specific
location will involve these NCAA
tournaments: the ACC Tournament in
Atlanta (March 8 on ESPNU, 9-11 on
ESPN/ESPN2); the SEC Tournament in New
Orleans (March 8-9 on SEC Network, 10-
11 ESPN and ESPN2); and the Big West
Tournament in Anaheim, CA (March 9-10
on ESPNU and ESPN2).
“ESPN, the worldwide leader and expert
in sports coverage, continually chooses
Goodyear for amazing aerial support on
television, and whether it’s on the
hardwood or racing to the finish line,
Goodyear provides superior
performance,” says marketing director
Garth Ely.
“Once again, we want the fans to vote
and get the chance to be a part of the
Goodyear team,” he notes. “This is an
exciting way to get consumers involved
with the Goodyear blimp in the coming
weeks, as we continue to talk about our
brand and products in an engaging
way.”
For more information, visit www.goodyear.com.
