Goodyear promotion has fans voting on basketball blimp coverage

Jan. 1, 2020
Goodyear is again joining with ESPN to provide fans with the opportunity to decide, via online voting, which college basketball tournament will attract aerial coverage by the tire maker's iconic airship and thus be deemed "blimpworthy."
Goodyear is again joining with ESPN to provide fans with the opportunity to decide, via online voting, which college basketball tournament will attract aerial coverage by the tire maker's iconic airship and thus be deemed "blimpworthy."

In November college football fans across the country named the November matchups of Miami vs. Florida and Notre Dame vs. Stanford as the most attractive matchups.

A promotion via Goodyear’s website and ESPN’s SportsNation TV program will help choose which upcoming NCAA tournaments will get aerial coverage.

Running until Feb. 27, the voting is at www.espn.com. Dedicated blimpworthy pages can also be found here and at www.goodyear.com.

The opportunity for voters to direct the company to send one of its three U.S.-based blimps to a specific location will involve these NCAA tournaments: the ACC Tournament in Atlanta (March 8 on ESPNU, 9-11 on ESPN/ESPN2); the SEC Tournament in New Orleans (March 8-9 on SEC Network, 10- 11 ESPN and ESPN2); and the Big West Tournament in Anaheim, CA (March 9-10 on ESPNU and ESPN2).

“ESPN, the worldwide leader and expert in sports coverage, continually chooses Goodyear for amazing aerial support on television, and whether it’s on the hardwood or racing to the finish line, Goodyear provides superior performance,” says marketing director Garth Ely.

“Once again, we want the fans to vote and get the chance to be a part of the Goodyear team,” he notes. “This is an exciting way to get consumers involved with the Goodyear blimp in the coming weeks, as we continue to talk about our brand and products in an engaging way.”

For more information, visit www.goodyear.com.

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