Custom Chrome, Inc., an independent supplier
of aftermarket parts and accessories for
Harley Davidson's motorcycles, is adding
Ride-On's High-Speed Balancer, Safety Solution
and Sealant to its international product
list.
The line is already distributed throughout
Europe by Zodiac.
“We are very excited about the potential
growth in the European Market for 2012,” says
Mark Farkhan, CEO of Ride-On parent firm
Inovex Industries, Inc.
“Until last February at the Dealer Expo in
Indy, no one knew about Ride-On. Less than 25
dealerships carried it. We were essentially
launching a new product at that Expo, and now
we are in over 600 dealerships here in the
States and have two powerful international
distributors in Zodiac and Custom Chrome,”
Farkhan explains.
“It’s amazing to see that kind of growth in a
year,” he points out.
Custom Chrome has four distribution centers
strategically placed around the globe to
provide fast service. “It’s great when your
brand starts to become associated with the top
companies in the field,” says Farkhan. “The
Harley market is a big one for us, and it’s
great to have a giant in our corner helping
spread the word.”
Ride-On’s line has nine environmentally
friendly and biodegradable formulations aimed
at various aftermarket segments, including
automotive, motorcycle, ATV, commercial,
construction, industrial and
agricultural.
For more information, visit www.ride-on.com.
