Pep
Boys has launched a tire selection
system that allows customers to
research tires, compare features and
pricing, make an online purchase and
schedule an in-store
appointment.
“TreadSmart not only gives the customer
all of the details to make an informed
decision, it also helps eliminate the
mystery behind buying tires,” says
Scott Allen, assistant vice president
of marketing. “TreadSmart puts the
customer in the driver’s seat –
literally.”
The program asks tire buyers questions
specifically related to the
individual’s driving habits and then
makes recommendations based on that
information. Unlike any other online
tire buying system, it allows the
customer to schedule installation at a
Pep Boys location convenient to the
driver’s home or office – even on the
same day, according to Allen.
“Achieving the vision for TreadSmart
required a highly customized eCommerce
solution with deep integrations to Pep
Boys’ enterprise store and inventory
systems,” notes Brian Polster,
president and COO at Broadleaf
Commerce, which provided the
system.
“It has been fun to watch Pep Boys use
the technology on pepboys.com to reach
their customers in new ways, to tie
true business value to the initiatives
we have done, and to actually watch
their customer base grow,” adds Justin
Bell, a vice president at Credera,
which also assisted in supplying the
program.
For more information, visit
www.pepboys.com,
www.broadleafcommerce.o
rg and
www.credera.com.
