Hankook achieves record tire sales figures for U.S. market in 2011

Jan. 1, 2020
Hankook reached $1 billion in annual American tire sales as of Dec. 13, marking the first time that the company netted that amount since it began selling tires in the U.S. 30 years ago.
Hankook reached $1 billion in annual American tire sales as of Dec. 13, marking the first time that the company netted that amount since it began selling tires in the U.S. 30 years ago.

“To reach the $1 billion sales mark for the first time in our history is a testament to our collective efforts in all facets of our business, from product development to sales and marketing,” says Soo Il Lee, president of Hankook Tire America Corp.

“Our continued strong growth in the U.S. market is driven by our investment in R&D, industry- leading product lines and technology, and the support of our dedicated customers,” Lee says.

“What makes this achievement still more special is that 2011 marks Hankook Tire’s 30th anniversary in the United States,” he adds. “We continue to see many opportunities to build on this success and look forward to achieving even greater results in 2012.”

Lee says the company has applied advanced technology, product development initiatives and an aggressive brand building strategy.

Throughout 2011 it released a number of new tires, including the enfren eco (Eco-Friendly All-Season Performance) low rolling resistance tire, the Optimo H426 (Luxury Performance Touring All-Season) tire and the Dynapro HT (Premium Highway All-Season) tire for light trucks and SUVs.

This year also the AH24 (Premium Regional Steer/All Position) commercial tire verified by the U.S. Environmental Agency’s SmartWay Technology Program, bringing Hankook’s number of SmartWay tires to six.

To further its awareness in the U.S., the tire maker expanded its behind home plate advertising activities with professional baseball to 22 Major League ballparks, become an official sponsor of the Formula Drift motorsports series, established a billboard in New York City’s Times Square, launched its new “Be One with It” television and print advertising campaign and recently signed an agreement to advertise with men’s college basketball as part of nine pre- season tournaments.

It also recently entered into several new original equipment supply agreements with car manufacturers such as BMW and Toyota. Other factory fitments include the Lincoln MKT, Ford F-150 and Explorer, the Chevrolet Equinox, the GMC Terrain, the Volkswagen Passat, the Hyundai Sonata and the Kia Opitma.

For more information, visit www.hankooktireusa.com.

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