Madonna to take stage at Bridgestone's Super Bowl halftime show

Jan. 1, 2020
Viewers can anticipate something bold and brash as Madonna headlines the Bridgestone Super Bowl XLVI Halftime Show in Indianapolis on Feb. 5. She will be joined onstage by Jamie King and a Cirque Du Soleil ensemble.
Viewers can anticipate something bold and brash as Madonna headlines the Bridgestone Super Bowl XLVI Halftime Show in Indianapolis on Feb. 5. She will be joined onstage by Jamie King and a Cirque Du Soleil ensemble.

The National Football League and NBC announced the signings during the Dec. 4 Sunday Night Football game between the New Orleans Saints and Detroit Lions.

The Super Bowl’s halftime show is the most- watched musical event of the year. More than 162 million viewers in the U.S. saw last year’s show.

Madonna joins a list of Bridgestone-sponsored halftime acts that include the Black Eyed Peas, The Who, Bruce Springsteen & the E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.

A Rock & Roll Hall of Fame inductee, Madonna has sold more than 300 million records in the course of her three-decade career as the “Material Girl.”

She is currently in the recording studio working on a new album scheduled to be released next year. Madonna’s new film, entitled “W.E.,” which she directed, wrote and produced, is opening for a limited one-week release on Dec. 9 in Los Angeles. It will screen nationally on Feb. 3, two days prior to the Super Bowl.

This season marks the fifth time Bridgestone has sponsored the game’s halftime show. In addition, the tire maker’s new marketing campaign, called “Time to Perform,” will make its debut during the broadcast.

For more information, visit www.bridgestone- firestone.com.

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