Goodyear and NASCAR have signed an extended agreement
for Goodyear to continue as the exclusive tire used in
NASCAR's top three racing series for the next five
years.
The pact, which extends through the 2017 season, renews
Goodyear as the “Exclusive Tire Supplier” of NASCAR’s
Sprint Cup Series, the Nationwide Series and the
Camping World Truck Series.
Goodyear has had an uninterrupted collaboration with
NASCAR since becoming a racing tire supplier in the
1950s, making it one of the longest-running supply
programs in any sport. In addition, the company has
been the exclusive tire supplier for all three of the
circuit’s top series since 1997.
“This extension is the continuation of a relationship
between experts,” says Pierre Jambon, vice president of
the tire maker’s off-highway division.
“NASCAR is clearly the expert in stock car racing, and
it has chosen Goodyear because of our expertise in
delivering outstanding performance,” he adds.
“Our tire performance on the track validates our brand,
inspires confidence for drivers and helps create
exciting racing for fans,” asserts Jambon. “We are
proud to continue to be an integral part of
NASCAR.”
“Our longtime relationship with Goodyear is a testament
to the company’s consistent high-quality tire it
supplies the race teams,” says Jim O’Connell, NASCAR’s
chief sales officer.
“Not only are they experts in tire performance: he
notes “but they are also a brand that understands how
to effectively engage and connect with our fans through
creative activation.”
The various motorsports events produced by the National
Association for Stock Car Auto Racing are broadcast in
more than 150 countries and in 20 languages.
For more information, visit www.goodyear.com and www.nascar.com.
