New pact: Goodyear continuing on as NASCAR race tire supplier

Jan. 1, 2020
Goodyear and NASCAR have signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR's top three racing series for the next five years.
Goodyear and NASCAR have signed an extended agreement for Goodyear to continue as the exclusive tire used in NASCAR's top three racing series for the next five years.

The pact, which extends through the 2017 season, renews Goodyear as the “Exclusive Tire Supplier” of NASCAR’s Sprint Cup Series, the Nationwide Series and the Camping World Truck Series.

Goodyear has had an uninterrupted collaboration with NASCAR since becoming a racing tire supplier in the 1950s, making it one of the longest-running supply programs in any sport. In addition, the company has been the exclusive tire supplier for all three of the circuit’s top series since 1997.

“This extension is the continuation of a relationship between experts,” says Pierre Jambon, vice president of the tire maker’s off-highway division.

“NASCAR is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance,” he adds.

“Our tire performance on the track validates our brand, inspires confidence for drivers and helps create exciting racing for fans,” asserts Jambon. “We are proud to continue to be an integral part of NASCAR.”

“Our longtime relationship with Goodyear is a testament to the company’s consistent high-quality tire it supplies the race teams,” says Jim O’Connell, NASCAR’s chief sales officer.

“Not only are they experts in tire performance: he notes “but they are also a brand that understands how to effectively engage and connect with our fans through creative activation.”

The various motorsports events produced by the National Association for Stock Car Auto Racing are broadcast in more than 150 countries and in 20 languages.

For more information, visit www.goodyear.com and www.nascar.com.